Background:
NamiiCho is a YouTube channel that specializes in talk, vlogs, and beauty tips with over 300,000 subscribers. A media kit was needed to be shown to potential sponsors.
Problems:
The kit included detailed statistics about their social media presence. The challenge was to show the statistics and keep the visuals to match the channel’s brand identity.
SOLUTION:
Instead of using the same icons and typographic style as the YouTube channel, shades of pink were used as the primary colours to give the sense of beauty and makeup.
THOMAS NG | Sign Design + Advice 